Agencies love the logo wall. A slide of forty platform marks, impressive at a distance, unreadable up close, and invisible to anyone searching for what we actually do. So here is ours in plain text: the platforms, exchanges, and partners Agency Echelon plans, buys, and measures across. It is a selected view rather than the full roster, and it moves as the market moves, but if your audience is somewhere on this map, we can reach them there.
Demand side platforms
The Trade Desk, StackAdapt, GroundTruth, Nexxen, Simpli.fi, AdRoll, IQM, Amazon Ads, Basis Technologies, and Sharethrough.
Supply side platforms and exchanges
Magnite, PubMatic, OpenX, and Outbrain, among others.
Data management and identity
LiveRamp, SEMCasting, Experian, and Epsilon.
Search
Google Ads, Microsoft Bing Ads, and Apple Search Ads.
Social
Facebook, Instagram, X, Snapchat, LinkedIn, TikTok, Reddit, YouTube, Pinterest, and Twitch.
Connected TV
Roku, Sling, Netflix, Hulu, Peacock, Paramount+, Disney+, discovery+, Spectrum, ESPN, fuboTV, DIRECTV, AT&T, Samba TV, VIZIO, ABC, NBC, A&E, AMC, Bravo, Telemundo, HGTV, Food Network, TLC, MLB Network, NFL Network, Bloomberg, Fox News, CNN, and The Weather Channel.
Audio
Spotify, SiriusXM, and Pandora.
Out of home and rideshare
OUTFRONT Media, Clear Channel Outdoor, Uber, Lyft, and Octopus Interactive.
Verification and brand safety
DoubleVerify, Integral Ad Science, and Boltive.
Publisher and app environments
Placements run across editorial sites including The Wall Street Journal, Bloomberg, CNN, Fox News, The Boston Globe, The New York Times, Yahoo Finance, Nasdaq, TechCrunch, People, and Fandom, and in-app inventory from Words With Friends, CBS Sports, the Associated Press, The Weather Channel, Meetup, TuneIn, Flipboard, and the broad catalog of casual gaming titles.
Two notes on how to read this. Access is not skill; every agency can open a seat, and the fees stacked inside a programmatic buy punish the ones who stop at access. And the list is a means. The plan decides which three of these platforms your budget actually needs, which is usually the more useful conversation.