Making ads and landing pages usable by people with disabilities: captions on video, alt text on images, sufficient contrast, keyboard-navigable forms. Landing pages fall under the ADA in the United States and the European Accessibility Act, and platforms increasingly require captions and alt text on ad creative.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Accessibility." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/accessibility/