Regulatory codes, beginning with the UK Age Appropriate Design Code in 2021, that require services likely to be used by children to default to high privacy, limit profiling, and avoid nudging. Several US states enacted versions; California's was partly enjoined. For advertising the effect is a ban on behavioral targeting of minors on affected services.
Related terms
Cite this entry:
Agency Echelon. "Age-Appropriate Design." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/age-appropriate-design/