Reference / Glossary / Privacy and regulation
Children's Advertising
Also: CARU; Kids advertising rules
The rules for advertising to and around children: COPPA for data, CARU's self-regulatory guidelines for content in the US, the UK's HFSS restrictions on food advertising, and platform bans on targeting minors by interest. Most platforms allow only age and location targeting for under-18s and none at all in some jurisdictions.
Related terms
Cite this entry:
Agency Echelon. "Children's Advertising." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/children-s-advertising/