Reference / Glossary / Privacy and regulation
Data Subject Rights
Also: Access request; Right to delete
The rights individuals have over their personal data: access, correction, deletion, portability, objection, and, in the US, opt-out of sale and targeted advertising. Advertisers must honor them across ad platforms and data partners, which requires knowing where the data went.
Related terms
Cite this entry:
Agency Echelon. "Data Subject Rights." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/data-subject-rights/