The European Union's data protection regulation, in force since May 2018, which governs any processing of personal data about people in the EU. For advertising it requires a lawful basis, in practice consent, for cookies and identifiers used in targeting, and it is enforced by national authorities with fines up to 4 percent of global turnover. The Transparency and Consent Framework is the industry's implementation. Agency Echelon maintains a full register of data protection laws at digitalprivacyregs.com.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "GDPR." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/gdpr/