Reference / Glossary / Targeting and data
IP Targeting
Targeting by the IP address of a network, used to reach a company's offices, a conference venue, or a household, and to determine geography. IP targeting underlies much B2B display, connected TV household matching, and geotargeting. Its accuracy declines as networks, VPNs, and Apple's Private Relay obscure addresses.
Cite this entry:
Agency Echelon. "IP Targeting." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ip-targeting/