A segment built by a model that scores users on their predicted likelihood of an outcome: purchasing, churning, converting to a higher tier. Predictive audiences are built inside CDPs, clean rooms, and platform tools (GA4 predictive audiences, LinkedIn predictive audiences) from first-party data.
Cite this entry:
Agency Echelon. "Predictive Audience." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/predictive-audience/