Showing a person a series of ads in a planned order, with each step conditioned on exposure to or engagement with the previous one. Sequencing is built with audience rules in a DSP or with Meta's and YouTube's ad sequencing tools and is used for storytelling and for moving people down the funnel.
Related terms
Cite this entry:
Agency Echelon. "Sequential Messaging." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sequential-messaging/