Criteo

The company that built retargeting into a category, now repositioned as a commerce media platform: a performance DSP with the largest shopper dataset outside the walled gardens, and the technology behind many retailers' media networks.

Where ads run

• Open-web display and native across exchanges and Criteo's direct publisher relationships
• Retail media on-site placements for partner retailers (Target, Best Buy, Macy's, and others through Criteo's platform)
• Connected TV and video through partners

Campaign types

• Retargeting and lower-funnel commerce
• Acquisition (lookalike and in-market)
• Retail media (sponsored products and display on partner retailers)
• Retention

Targeting

• Criteo Shopper Graph: purchase and intent data across partner retailers and brands
• Advertiser first-party data via pixel and CRM
• Contextual and commerce-intent signals
• Dynamic product creative from feeds

Buying

Cost per click and cost per order pricing on the performance DSP, with self-service and managed options; retail media through Criteo's Commerce Max DSP and retailer-specific programs. Minimums vary by product.

Measurement

Post-click and post-view attribution with configurable windows, incrementality through Criteo's own tests, and retailer sales data for retail media.

Watch

Criteo's retail media business is now its growth engine, and it powers the ad tech behind a large share of US retailer networks. The classic Criteo retargeting product still exists and still reports strong ROAS; treat it with the usual retargeting skepticism and test for lift.

Documentation

https://www.criteo.com

See also: benchmarks for typical costs, and the glossary for any term used above.