Nextdoor Ads

Advertising on the neighborhood social network, where every user is verified to a residential address. Nextdoor offers the most precise neighborhood-level targeting of any platform, at a scale suited to local businesses, home services, real estate, and national brands with local footprints.

Where ads run

• Neighborhood feed
• Nextdoor For Sale & Free
• Local business pages and recommendations

Campaign types

• Awareness
• Traffic
• Leads
• Local promotions (Local Deals for small businesses)

Targeting

• Neighborhood, ZIP code, and radius
• Homeowners and renters, household composition
• Interests derived from neighborhood activity
• Advertiser first-party matching (managed)

Buying

Self-service Nextdoor Ads Manager with auction CPM and low minimums; managed service for larger advertisers; Local Deals for small businesses at a flat price. CPMs are moderate; the value is in geographic precision.

Measurement

Nextdoor Pixel and Conversions API, foot traffic studies through partners, brand lift studies for managed campaigns.

Watch

Nextdoor is the platform for anything that needs to say the name of the neighborhood. Creative that reads as a neighbor's recommendation outperforms brand advertising, and the user base skews to homeowners with above-average income.

Documentation

https://business.nextdoor.com

See also: benchmarks for typical costs, and the glossary for any term used above.