Quora Ads

Advertising alongside questions and answers on Quora, where users arrive with a specific question and high intent. Quora's targeting by question and topic gives contextual precision that suits B2B, software, education, finance, and anything people research before buying.

Where ads run

• Question pages (text and image ads next to answers)
• Topic and home feeds
• Answer promotion (promoting an existing answer)
• Poe (Quora's AI chat product) placements

Campaign types

• Conversions
• Traffic
• Awareness
• App installs
• Lead generation

Targeting

• Question targeting (specific questions), topic targeting, keyword targeting
• Interest and behavioral audiences
• Website retargeting (Quora Pixel), list matching, lookalikes
• Location, device, platform, browser, language, gender
• Contextual by question and topic

Buying

Auction-based CPC, CPM, or conversion-optimized bidding; no minimum spend. CPCs are low relative to LinkedIn and Google for comparable B2B intent.

Measurement

Quora Pixel and Conversions API, offline conversion upload, standard reporting by question and topic.

Watch

Question targeting is the reason to be on Quora: an ad next to 'what is the best CRM for a small team' is as close to search intent as display gets. Answer promotion, where an advertiser's own helpful answer is promoted, is the platform's native format and its best performer.

Documentation

https://business.quora.com

See also: benchmarks for typical costs, and the glossary for any term used above.