StackAdapt

A mid-market, self-service DSP that grew by being easier to use and cheaper to start with than the enterprise platforms, with strength in native, display, CTV, and audio for agencies and advertisers spending thousands rather than millions a month.

Where ads run

• Open-web native, display, and video across major exchanges
• Connected TV and online video
• Audio (streaming and podcast)
• Digital out-of-home
• In-game

Campaign types

• Display
• Native
• Video and CTV
• Audio
• DOOH
• In-game

Targeting

• Third-party segments from StackAdapt's marketplace and partners
• First-party audiences via pixel and CRM upload
• Contextual (Page Context AI) and keyword targeting
• Lookalike and in-market audiences
• ABM through IP and company targeting

Buying

Auction CPM with self-service access and no published minimum spend, which is its main differentiator from the enterprise DSPs; managed service available. Platform fees are bundled into the CPM.

Measurement

Pixel-based conversion tracking, brand lift studies, footfall attribution through partners, and standard reporting; integrations with GA4 and major verification vendors.

Watch

StackAdapt is the DSP most often chosen by independent agencies and in-house teams that are too small for a Trade Desk contract. Its native format library is the widest among DSPs. Agency Echelon's free audience finder was inspired by StackAdapt's third-party catalog.

Documentation

https://www.stackadapt.com

See also: benchmarks for typical costs, and the glossary for any term used above.