TikTok auction ads run about $8 to $12 per thousand impressions in the US, $0.50 to $1.50 per click, and require a minimum of $50 a day per campaign and $20 a day per ad group. TopView and Branded Mission are reservation products priced in the tens of thousands of dollars and up.
What moves it
TikTok cost is creative-driven: native-looking Spark Ads from creator accounts earn lower CPMs and higher engagement than uploaded brand video. Costs are lower outside the US and rise sharply around Q4 and major events.
TikTok benchmarks, September 17, 2026
| Average CPM | $8 to $12 in the US; lower in most other markets |
| Average CPC | $0.50 to $1.50 |
| Average CTR | 0.8 to 1.5 percent |
Sources and every other channel: TikTok benchmarks.
Run your own numbers with the CPM calculator.
Cite this page:
Agency Echelon. "How much do TikTok ads cost?" Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/questions/how-much-do-tiktok-ads-cost/