Current sizes, ratios, durations, file limits, and text limits for Amazon Sponsored Brands placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| Logo | 400 x 400 px, 1 MB, PNG or JPG |
| Custom image | 1200 x 628, 5 MB |
| Headline | 50 characters (35 for some placements) |
| Video | 16:9, 1920 x 1080; 6 to 45 seconds; 500 MB; no letterboxing; captions recommended |
Platform profile: Amazon Ads. Official documentation: https://advertising.amazon.com/help.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "Amazon Sponsored Brands ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/amazon-sponsored-brands/