Current sizes, ratios, durations, file limits, and text limits for Google Display, responsive placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| Landscape image | 1200 x 628 px (1.91:1), minimum 600 x 314 |
| Square image | 1200 x 1200 px (1:1), minimum 300 x 300 |
| Portrait image | 960 x 1200 px (4:5), optional |
| Logo | 1200 x 1200 (1:1) and 1200 x 300 (4:1) |
| Headlines | Up to 5 short (30 characters), 1 long (90 characters) |
| Descriptions | Up to 5, 90 characters each |
| File size | 5 MB per image; JPG, PNG, GIF (static) |
Platform profile: Google Ads. Official documentation: https://support.google.com/google-ads/.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "Google Display, responsive ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/google-display-responsive/