Current sizes, ratios, durations, file limits, and text limits for Google Display, uploaded placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| Common sizes | 300x250, 336x280, 728x90, 300x600, 160x600, 320x50, 320x100, 970x250, 970x90, 250x250, 200x200, 468x60 |
| HTML5 | ZIP up to 150 KB; supported through Google Web Designer, Studio, or manual upload with restrictions |
| Animation | 30 seconds maximum, GIF or HTML5 |
Platform profile: Google Ads. Official documentation: https://support.google.com/google-ads/.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "Google Display, uploaded ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/google-display-uploaded/