Current sizes, ratios, durations, file limits, and text limits for Google Search RSA placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| Headlines | Up to 15, 30 characters each; 3 shown |
| Descriptions | Up to 4, 90 characters each; 2 shown |
| Display path | 2 fields, 15 characters each |
| Assets | Sitelinks (25-character title, two 35-character lines), callouts (25), structured snippets, image assets (1.91:1 and 1:1, 1200 px wide minimum) |
Platform profile: Google Ads. Official documentation: https://support.google.com/google-ads/.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "Google Search RSA ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/google-search-rsa/