Current sizes, ratios, durations, file limits, and text limits for Snapchat placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| Single image or video | 1080 x 1920 (9:16); image JPG or PNG 5 MB; video MP4 or MOV 1 GB, 3 to 180 seconds |
| Safe zone | Keep content out of the top and bottom ~150 px |
| Story ad tile | 360 x 600 (3:5) with headline 34 characters |
| Collection ad | Main creative plus 4 product tiles at 160 x 160 |
Platform profile: Snapchat Ads. Official documentation: https://businesshelp.snapchat.com/.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "Snapchat ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/snapchat/