Current sizes, ratios, durations, file limits, and text limits for TikTok placements. Specs change several times a year; confirm against the platform's documentation before production.
| Element | Specification |
|---|---|
| In-feed video | 9:16, 1080 x 1920 recommended (also 1:1 and 16:9); 5 to 60 seconds (9 to 15 recommended); MP4, MOV, MPEG, AVI; 500 MB |
| Safe zone | Keep text out of the bottom ~20 percent and right ~15 percent where captions, handle, and buttons sit |
| Text | Ad text 1 to 100 characters, no emoji; brand name 2 to 20 |
| Spark Ads | Any organic post from an authorized account; same video specs |
| Carousel | 2 to 35 images, 1:1 or 9:16 |
Platform profile: TikTok Ads. Official documentation: https://ads.tiktok.com/help/.
Build client-approval mockups at these dimensions with the free ad mockup generator. Terms are defined in the creative section of the glossary.
Cite this page:
Agency Echelon. "TikTok ad specs." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/specs/tiktok/