B2B advertising aimed at a named list of target companies rather than a demographic or interest, with success measured by engagement and pipeline from those accounts. ABM advertising runs through LinkedIn company targeting, IP-based targeting from vendors such as Demandbase and 6sense, and uploaded contact lists.
Related terms
Cite this entry:
Agency Echelon. "Account-Based Marketing." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/account-based-marketing/