Reference / Glossary / Targeting and data
In-Market Audience
A platform segment of users whose recent behavior indicates they are actively researching or comparing a category of product: car shoppers, people looking at apartments. Google's in-market segments are built from search and browsing; other platforms and data providers offer equivalents built from their own signals.
Cite this entry:
Agency Echelon. "In-Market Audience." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/in-market-audience/