Reference / Glossary / Infrastructure and standards
Ad Quality
Also: Creative quality control; Malvertising
Publisher-side screening of creatives for malware, deceptive content, heavy files, auto-play audio, and policy violations. Malvertising, ads that deliver malware, is the reason SSPs and publishers run creative scanning from vendors such as Confiant, GeoEdge, and The Media Trust.
Related terms
Cite this entry:
Agency Echelon. "Ad Quality." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-quality/