Publisher techniques for showing ads to visitors running ad blockers: serving through first-party domains, asking users to allow the site, or participating in the Acceptable Ads program that whitelists non-intrusive formats in exchange for a fee. Recovery is a sell-side concern; buyers see it as slightly higher reach.
Related terms
Cite this entry:
Agency Echelon. "Ad Blocker Recovery." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-blocker-recovery/