Reference / Glossary / Measurement
Ad Recall
The share of people exposed to a campaign who remember seeing it when asked, typically within two days. Ad recall lift is the most common brand lift metric and the cheapest to measure; Meta estimates it from a model rather than a survey for most campaigns.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Ad Recall." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-recall/