Typical values for a metric by channel, industry, and objective, drawn from platform data, agency reports, and published studies. Benchmarks tell you whether a number is unusual; they cannot tell you whether it is good, which depends on the economics of the advertiser. This library maintains a benchmarks page with sources.
Used in The Signal
Cite this entry:
Agency Echelon. "Benchmarks." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/benchmarks/