Reference / Glossary / Targeting and data
Affinity Audience
A platform segment based on durable interests and lifestyle rather than active shopping: cooking enthusiasts, sports fans, luxury shoppers. Affinity segments suit reach and awareness objectives; in-market segments suit conversion.
Cite this entry:
Agency Echelon. "Affinity Audience." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/affinity-audience/