Reporting conversions in totals rather than per user, with delays and noise added, so that individuals cannot be identified. Apple's SKAdNetwork, Meta's Aggregated Event Measurement for iOS, and Chrome's Attribution Reporting API are all forms of it, and each trades detail and timeliness for privacy.
Related terms
Cite this entry:
Agency Echelon. "Aggregated Measurement." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/aggregated-measurement/