Reference / Glossary / Measurement
Attention Metrics
Measures that go beyond Viewability to estimate whether a person actually looked at an ad: eye-tracking panels, modeled attention scores, time in view, and interaction signals. Vendors include Adelaide, Lumen, and Amplified Intelligence. Attention is not yet an accredited standard, and buyers should treat each vendor's score as proprietary.
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Cite this entry:
Agency Echelon. "Attention Metrics." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/attention-metrics/