Technology in smart TVs that identifies what is on screen by matching audio or video fingerprints, producing viewing data across broadcast, streaming, and connected devices. ACR data from Samsung, LG, Vizio, and Roku is the basis of smart TV advertising, cross-screen measurement, and competitive ad exposure data.
Related terms
Cite this entry:
Agency Echelon. "Automatic Content Recognition." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/automatic-content-recognition/