Revenue divided by orders. AOV is the bridge between CPA and ROAS, and a lever in its own right: raising it through bundles, thresholds, and upsells improves every advertising metric without touching the media.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Average Order Value." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/average-order-value/