Reference / Glossary / Infrastructure and standards
Bot Traffic
Non-human visits and interactions generated by automated software, from benign crawlers to fraud bots that fake impressions, clicks, and installs. Bot detection relies on behavioral signals, device fingerprints, and known bad-actor lists, and is the core of invalid traffic filtering.
Related terms
Cite this entry:
Agency Echelon. "Bot Traffic." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/bot-traffic/