Reference / Glossary / Measurement
Cart Abandonment
The share of started checkouts that do not complete, roughly 70 percent across ecommerce. Abandonment is the target of dynamic retargeting and recovery email, and the tactic with the most reliable measured return in ecommerce advertising.
Cite this entry:
Agency Echelon. "Cart Abandonment." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cart-abandonment/