Generating fake clicks to drain a competitor's budget or to claim attribution for installs and conversions the clicker did not cause. Click injection on Android, where a malicious app fires a click moments before an install completes, was a major MMP fraud pattern. Platforms filter and refund detected click fraud.
Related terms
Cite this entry:
Agency Echelon. "Click Fraud." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/click-fraud/