Software that presents privacy notices and choices to site or app users, records their decisions, and communicates them to advertising and analytics tags, typically through the IAB Europe Transparency and Consent Framework in Europe and the Global Privacy Platform in the United States. Major CMPs include OneTrust, Usercentrics (Cookiebot), Didomi, and Sourcepoint. Google requires a certified CMP for ads in the EEA and UK.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Consent Management Platform." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/consent-management-platform/