The share of visitors who accept cookies or tracking when asked. European consent rates range from under 50 to over 90 percent depending on banner design, and the rate determines how much of an audience is measurable and targetable. Regulators have ruled against designs that inflate it.
Used in The Signal
Cite this entry:
Agency Echelon. "Consent Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/consent-rate/