Reference / Glossary / Measurement
Consideration
The share of a target audience that would consider buying a brand, measured by survey. Consideration sits between awareness and intent in brand tracking and is the metric most likely to move from mid-funnel video and content.
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Cite this entry:
Agency Echelon. "Consideration." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/consideration/