A content classification from the IAB Content Taxonomy (or a vendor's own) attached to a page or video: automotive, personal finance, news and politics. Categories are used both to target and to exclude, and appear in bid requests as the cat field.
Related terms
Cite this entry:
Agency Echelon. "Contextual Category." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/contextual-category/