The sequence of steps from landing to purchase, with the drop-off at each: product view, add to cart, checkout start, payment, confirmation. Funnel reports identify where paid traffic leaks and are the starting point for landing page optimization.
Related terms
Cite this entry:
Agency Echelon. "Conversion Funnel." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/conversion-funnel/