The notice presented on first visit asking for consent to cookies and tracking, required in practice under the ePrivacy Directive and GDPR and, in a lighter form, under some US state laws. The banner is the visible face of the consent management platform.
Used in The Signal
Cite this entry:
Agency Echelon. "Cookie Banner." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cookie-banner/