The US federal law, enforced by the FTC, restricting collection of personal data from children under 13 without verifiable parental consent. For advertising it prohibits behavioral targeting on child-directed content and services; the 2025 amended rule expanded the definition of personal information and tightened consent for third-party disclosure. Platforms treat child-directed inventory as contextual only.
Related terms
Cite this entry:
Agency Echelon. "COPPA." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/coppa/