A sell-side service in which a curator (an SSP, a data company, or an agency) packages inventory from many publishers, applies data and quality filters, and offers it to buyers as a single deal ID. Curation moves targeting from the DSP to the supply side and has grown as buyers seek cookieless data and cleaner supply.
Related terms
Cite this entry:
Agency Echelon. "Curation." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/curation/