The audience measurement both buyer and seller accept as the basis for a transaction. Nielsen has been the US television currency for decades; VideoAmp, iSpot, and Comscore have been adopted as alternative currencies by some networks and agencies since 2022. A currency is a negotiated agreement, not a technical fact.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Currency." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/currency/