Reference / Glossary / Targeting and data
Customer Match
Google's feature for targeting or excluding known customers by uploading hashed email addresses, phone numbers, or postal data, which Google matches against signed-in users. Customer Match audiences work across Search, YouTube, Shopping, Gmail, and Display and can be used as seeds for automated targeting and Value-Based Bidding.
Related terms
Cite this entry:
Agency Echelon. "Customer Match." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/customer-match/