Buying linear television against a defined audience segment rather than an age-and-gender demographic, using data to identify the programs and dayparts where the segment over-indexes. The ad still airs to everyone watching; the data changes which spots are bought.
Related terms
Cite this entry:
Agency Echelon. "Data-Driven Linear." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/data-driven-linear/