Reference / Glossary / Infrastructure and standards
Data Onboarding
Matching offline customer records (names, addresses, emails) to online identifiers so they can be used for digital targeting and measurement. LiveRamp built the category; the platforms' own customer-match features now handle most of the volume for advertisers who only need to reach one platform.
Related terms
Cite this entry:
Agency Echelon. "Data Onboarding." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/data-onboarding/