Reference / Glossary / Infrastructure and standards
Deep Link
Also: Deferred deep link; Universal link
A link that opens a specific screen inside an app rather than the app's home or a web page. Deferred deep links carry the destination through an install so a new user lands where the ad promised. Branch and the MMPs provide the routing.
Related terms
Cite this entry:
Agency Echelon. "Deep Link." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/deep-link/