Inserting ads into audio or video at the moment of download or stream rather than at production, so different listeners hear different ads and old episodes carry current campaigns. DAI made podcasts measurable and programmatic and is now standard on the major hosting platforms.
Cite this entry:
Agency Echelon. "Dynamic Ad Insertion." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/dynamic-ad-insertion/