Reference / Glossary / Measurement
Engagement Rate
Engagements divided by impressions or reach, expressed as a percentage. Platforms define engagements differently, and some count any tap, including one that expands an image, so rates are comparable only within one platform and one format.
Related terms
Cite this entry:
Agency Echelon. "Engagement Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/engagement-rate/