Reference / Glossary / Infrastructure and standards
Enhanced Conversions
Google's method of improving conversion measurement by sending hashed first-party data (email, phone, address) with the conversion tag and matching it to signed-in Google users. Enhanced Conversions for web recovers conversions lost to cookie limits; Enhanced Conversions for Leads matches offline conversions without a click ID.
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Cite this entry:
Agency Echelon. "Enhanced Conversions." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/enhanced-conversions/